Melrose and 12South was born of a love of two cities: Los Angeles and Nashville.
It’s a love of a variety of design styles as well: mid-century, bohemian, California Coastal and the glamorous, vintage designs from the South.
My name is Jill Laine, I am the main designer at Melrose and 12South.
I started my design career in 1998 with a small little antique shop in Arizona, after graduating from ASU. Over the next few years I grew my business into a large showroom in Paradise Valley, where I took on a variety of design projects, brokered six-figure art collections for clients, and appraised antiques, in addition to merchandising and running my store.
When 2008/2009 happened, Arizona was hit hard. I went from having an amazing business to having no business, seemingly overnight. From there I decided I didn’t want to have the burden of inventory any longer, so I sold everything at auction and made my way to Los Angeles.
I spent a few years in between as a wardrobe consultant, designing closets for clients and guiding them on how to achieve their best style. I wrote a book, The Conscious Closet, which I’ll be re-releasing soon, 2019 edition!
The love of all things home was still calling to me, and I entered the wild wild world of LA real estate in 2014. I worked at one of the top teams in the city (and nation) and saw the most spectacular (and the most horrendous) interiors one could ever imagine. For a fun read, check out my post about my LA nightmare real estate stories here.
During my time in real estate, I was still dabbling in design on the side. I also began to take note of why some homes sell almost overnight while other languish on the market for far too long. I started a business, We Design. You Sell., which helps homeowners and Realtors get their homes prepared for market. I love helping clients in this way, but I’m not able to design and create to my full ability.
That’s where Melrose and 12South was born! Oh yeah, and at the end of 2018 I moved to Nashville, and instantly fell in love with the history of the South and the architecture.
While M12 offers in-person design services in Nashville, our main focus is on E-design.
What I love most about E-design is that I’m able to help clients, no matter where they live. I’m able to be just as creative, sometimes even more so, because I can find the exact items that I want for the space, and source them online in a fraction of the time it would take to drive around from store to store.
Before E-design, a client’s only choice was to hire a designer in-person, with a bank of hours paid upfront and a retainer. This made hiring an interior designer a true luxury, available only to a chosen few.
Today with the internet the playing field has been leveled, now great design is available to everyone!
E-design is much more simple and cost-effective than hiring an in-person designer, and still a great option for most projects.
With my E-design services, here’s what you’ll receive:
*A Room Design board, which shows all the items laid out and styled in the space.
*A Floorplan, with an aerial view of the space with exact furniture placement.
*An Online Shopping List, with items to line-item approve and then purchase easily.
*A Mood Board, showing your approved items laid out in one space.
*Instructions and Designer support. I’m here to answer your questions that arise during the project.
If you’re wondering if E-design is right for you, I wrote a post about it here. There are times when hiring an in-person designer is still the best option, depending on the scope of the project.
Melrose and 12South is a member of Vegan Council.org, which means the items that I source (to the best of my ability) are cruelty-free, eco-friendly and good for our planet, which means low in toxins and good for us too!
While I’m not working, I’m enjoying Nashville with my two girls, affectionately known as the Hooligans, both are rescues. I work as a volunteer at the Elephant Sanctuary in Hohenwald, TN, and travel back to Los Angeles often to meet with friends and clients.
10% of all proceeds from my businesses go to animal charities and those that support homelessness.